Glenn Adamo

Ivanhoe Media & Entertainment, President

With over thirty-seven years of experience in new media, technology, broadcasting, and entertainment, Glenn Adamo, former VP of media operations at NFL Films & Broadcasting, is now president of Ivanhoe Media & Entertainment, an independent consulting business focused on all aspects of media creation, production, and delivery. Adamo has been in the industry for more than 35 years and was at the NFL since 2003, where he played an integral role in the network’s launch of its production in Culver City, CA, and left his imprint on the creation of developing its Thursday Night Football package. He helped shepherd the network from a fledgling football channel to its current state as a cable sports powerhouse available in nearly 70+ million U.S. homes.

Adamo also spearheaded the development of the league’s flexible scheduling system, which was implemented in 2006 and allows the league to move marquee matchups to NBC’s Sunday Night Football without damaging the Sunday-afternoon offerings on CBS and Fox. Until recently, he oversaw day-to- day operations for the league’s vast media portfolio, including NFL Films, NFL Network, and DirectTV’s NFL Sunday Ticket and remote operations. Adamo began his career with NBC Sports, where he was hired as a news receptionist and production assistant in 1978. In 1982, Adamo was elevated to associate producer, and in 1984, he received his first producer contract. In 1988, Adamo was promoted to coordinating producer on a variety of shows, including SportsWorld, Wimbledon, French Open tennis, the Olympics, and anthology programming.

Adamo left NBC Sports in 1993, taking on the role of group VP of broadcasting for the NHL. After holding this position from 1978 to 1993, Adamo then moved on to become group VP of broadcasting and scheduling and founder of NHL Productions, NHL Video, and NHL Radio. He was SVP of Axient Communications, a content distribution network, where he was responsible for the production and streaming of the Sydney Olympics to both Quokka and NBCOlympics.com. He worked as VP of broadcasting and community development for the Stanley Cup Champion New Jersey Devils from 2000 through 2003. Adamo was coordinating producer for the Emmy Award winning production of the 2002 Winter Olympic Games in Salt Lake City for NBC Sports, where he was responsible for staffing, production, and creative execution of more than 140 hours of Olympic hockey coverage on CNBC, MSNBC, and NBC networks. A winner of six Sports Emmys, Adamo splits his time between Manalapan, NJ and Naples, FL with his wife, Valerie. A graduate of the University of Connecticut, Adamo completed his education with majors in sports physiology and physical education.

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