John Ward

AT&T Entertainment Group, SVP, Content Operations

John Ward is senior vice president of content operations for AT&T. He is responsible for sports operations and content management for the DirectTV and U-verse video platforms, as well as media productions at AT&T’s Dallas headquarters.

Ward is also responsible for on-air operations for AT&T’s original entertainment. In his role, Ward oversees the on-air operations for AT&T Entertainment, including Audience Network, the premier destination for compelling original content and critically acclaimed series – only on DirectTV and U-verse.

Ward also oversees the sports operations group at the Los Angeles Broadcast Center (LABC) and has helped transform the LABC from a turn-around facility to a full-fledged production house. His group is responsible for the delivery of more than 100,000 sporting events each year to out-of-market customers.

Previously, Ward held a variety of positions at Fox Sports Productions. As director of production from 1998 to 2005, Ward supervised all studio production for Fox’s NFL, MLB, and NASCAR coverage. He also started two new Fox Sports networks, Speed and Fuel TV, and was the Fox presence for NFL Europe in London.

From 1995 to 1998, Ward worked as a production supervisor at Fox where he supervised various aspects of studio production, from post-production schedules to game day on-air operations. He began his sports television career as a broadcast associate at Fox Sports in 1994.

Ward has won 11 Sports Emmys for his work in sports broadcasting. He holds a bachelor’s degree in mass communications from North Carolina State University at Raleigh. Originally from Gates County, North Carolina, Ward is based at AT&T’s corporate offices in El Segundo, CA.

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