Lyndsay Signor

NBC Sports Group, Senior Director, Consumer Engagement

Lyndsay Signor is senior director of consumer engagement at NBC Sports Group. In this role, she co-leads executing marketing consumption plans including media execution, sales partnerships and integrations, digital and social activation, and cross-company collaboration for the Olympics, NFL, NASCAR, and the NBC Sports Regional Networks. She is also responsible for the social strategy for NBC Sports and the NBC Olympics.

Previously, Signor served as senior director of social media marketing for NBC Sports and Olympics. In that capacity, she oversaw the social media strategy and the day-to-day social media initiatives and operations for NBC Sports Group. She also led the NBC Sports Group’s Social Media Council and Social Media Task Force. Notably, Signor led the social media strategy and execution for the network’s biggest sporting events: the London Olympics in 2012, the Sochi Winter Olympics in 2014, Super Bowl XLIX, and the Rio Olympics in 2016.

Signor began her NBC career as a Page in 2006. From 2007 – 2011, she served as a marketing and communications coordinator for NBC Sports and Olympics. She began her social media career for NBC Sports in March 2009, launching a social media strategy for Sunday Night Football and then integrating NBC Sports Network in February 2011. Prior to her career at NBC, Signor served as a producer at Trailblazer Studios in Raleigh, N.C.

Signor was named one of Multichannel News’ "Top 10 Social Media Mavens" in May 2012 and Cynopsis Media’s “Top Women in Digital” in 2015.  She graduated with a bachelor’s degree in communication media from North Carolina State University. Signor resides in Connecticut with her husband, Dan, and their daughter, Millie.

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