Michael Rocha

Panasonic Xperiences, Director of Content Services

For over 2 decades Michael Rocha’s career has focused on interactive media and digital storytelling. Primarily working with large displays featured at sporting venues, he helped pioneer many of the ways fans enjoy events. This experience includes Olympic Games, Super Bowls, and several NFL teams. As director of content services with Panasonic, he continues to develop new software platforms and workflows which continue to add levels of interactivity and capabilities, but with a 360 degree approach that moves beyond the venue. Some recent innovations include gesture control kiosks, social media integration, and new in-venue graphical data presentations.

Rocha has 25 years of experience in digital media production. He spent 21 seasons directing and creating content with the Tampa Bay Buccaneers, as well as five seasons directing, engineering, and creating content with the Tampa Bay Lightning. Rocha has feature film credits of associate producer, second unit director of photography, editor, and visual effects. His short films credits include producer, writer, and director.

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