Phil Goswitz

AT&T Entertainment Group, SVP, Video, Space, and Communications

At AT&T, Phillip Goswitz is responsible for video and audio engineering, broadcast technologies, managing the satellite fleet, and planning future capacity needs.

In Goswitz’s three decade-long career with DirecTV and the parent company Hughes Electronics, he has led the development of DirecTV’s satellite fleet, from the early development of Ku Band satellites for leading digital video services to start the business, to the introduction of spot beam satellites for the delivery of local channels. His work on Ka Band satellites then led to DirecTV leading the world in the deployment of HD services, and now his work with Reverse Band satellites will lead the world into UltraHD 4K services. He has successfully designed, developed, and launched 17 satellites for DirecTV and DirecTV Latin America without a failure. He is also the senior executive in charge of developing and launching 4K UltraHD services at DirecTV.

In 2010, based upon his studies of product design at Stanford University in his master's degree program, he founded the Design Thinking Ideation team in engineering at DirecTV. The Design Thinking team uses a very human-centered design approach to drive ideation from direct work with customers in their homes, and diverse collaborative teams from across DirecTV to strengthen brainstorming. This start up now resides with the product development team.

Goswitz joined DirecTV originally after building the Galaxy 3R satellite in 1995. This satellite was the first used to launch Galaxy Latin America, the forerunner to DirecTV Latin America.

Following this, he was one of the first two people working on the LABC (Los Angeles Broadcast Center), and he was responsible for baseband subsystems in the Broadcast Center. Before joining DirecTV in 1996, Goswitz held various engineering and program management positions at Hughes Space and Communications (an operating unit of DirecTV’s former parent company, Hughes Electronics) beginning in 1979 as a satellite manufacturing technician while completing his undergraduate studies. In the next 15 years he worked his way through a satellite manufacturing career working on all phases of the business, from new business and marketing to satellite program management, testing, and operations.

Goswitz holds a master’s degree in electrical engineering from Stanford University, and a bachelor of science degree in engineering from Loyola Marymount University.

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