Sam Peterson

Grass Valley, Senior Segment Manager, Live Production

Sam Peterson is the senior segment manager for live production at Grass Valley. In this role, Peterson leads Grass Valley's activities supporting the live production market. Peterson is responsible for guiding Grass Valley’s solutions to meet the growing demands of customers in creating compelling live content and developing the use of technological innovation to improve workflow efficiency and address new customer requirements.

Peterson joined Grass Valley in 1996 as a field application engineer focused on the transition from tape to disk in broadcast playout and production. Later, he focused on the transition to HD and file-based delivery of content for the commercial content distribution and digital cinema. During this period, Peterson worked with visionaries such as James Cameron (credited on Ghosts of the Abyss) and others working towards emerging display technologies. He later led the sales engineering team for the Americas and then as leader of product management for integrated playout. Most recently, Peterson served as a product marketing manager focused on production switchers.

Peterson has published several papers including most recently on the topic of the IP transition in live production for the SVG Spring Journal. His current focus is the intersection of the migration to IP in production and the emerging HDR and UHD formats enabling immersive consumption of visual content.

<< Go back